Duckfaces at the Montreal Fashion Week! Even the guys are doing it. Gender equality is one of the greatest things about Quebec society.
The Look of the night final night @Sensation_Mode #Montreal #Fashion Week #mfw24 #smm24 #pgbeautesmm
“Short Shorts Forbidden by Law in Verdun.”
Montreal, city of sin, snowbound speakeasy, Tijuana of the North… Montreal is often perceived from the outside as a liberal city of fun. The reputation in the English-speaking world dates from the prohibition era in the United States, when New Yorkers and New Englanders would slip up here for a harmless tipple in much the same way San Diego college students trip over their nearest border today. The modernisation of Quebec - the avalanche of social change that liberated women, gays and others - further contributes to the reputation of the city as a place where individuals are responsible for their personal sense of morality.
However, as always is the case in Quebec, history has been woven with at least one other thread. This Radio-Canada report from Verdun in 1963 covers youth’s opinions to a by-law that would ban “short shorts.” The mayor is interviewed and he is unable to describe what “too short” is, and admits that no citizens had filed any complaints about the “problem.” It was adopted on advice of the police chief.
Your editor watched for over three minutes before he realized that this bylaw targeted women, not men, as the reporter interviewed very few women indeed. I wonder if she was caught in the paradigm where men define women, or if she was trying to subtly pass a second message about this paradigm? I choose to believe that it’s the latter. And when we look at American legislators trying to regulate how low men’s trousers can be worn, what does that tell us about social change? Anything?
It would be easy to dismiss this video and the attitudes portrayed in it by referring to the false dichotomy which reigns over many people’s vision of Quebec, and particularly its history: English with its pantomime of personal and especially economic freedoms on one hand, French with moral duty to the collectivity and the especially the Catholic church on the other. But the reality is that tough social codes prevailed over all Quebecers in order to preserve the existing power structure, a structure that prescribed cultural, social and financial drudgery for hundreds of thousands of people.
What can be said then of “Red Light” Montreal? Yes, it was a space of relative freedom for some. It was also a space of horrendous abuse for others - forced prostitution, substance abuse, violence, corruption, and all the other hideous realities that are associated with the mafia. Some people lament the area’s demise - they have a romanticized vision of what some refer to as the city’s glory years. Your editor, however, thinks that the space has been hollowed in tandem with the fulfillment of Quebecer’s social rights and freedoms, and symbolizes the provinces transition to a place where “sin” is a positive and self-defined notion, not a negative, affected one.
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Thank you to Discover Verdun for the video reference.
Two clothes swap events are taking place in Montreal today: xChange Collective has organized a massive vintage clothing sale in a gallery space in Griffintown while Fétiche Armada is cosponsoring a (men’s) fetish gear garage sale at the Aigle Noire. Fifteen percent of the proceeds from the fetish sale will go to RÉZO, a non-profit dedicated to men’s health.
The Griffintown event is building on a highly successful event that xChange Collective organized on Boulevard Saint-Laurent in April. Read about that event here: “Marie-Antoinette’s Mile-End Mixer.”


Some lovely ladies participate in a “Flashion mob” on Sunday to support Farha Aids Charity. Photo by Alejandro Uriza.
UPDATE - ERMAHGERD, there’s a video to go with the photo.
Une beauté frotte le cul de David Beckham chez H&M. This is Montreal. Bienvenue.
Photo by Aimee Davison
FuckYeahQuebec loves this… especially the positioning of the Expo logo. Very Pride Week!
Limited Edition Under Pressure men’s tank exclusively at the Fresh Paint Gallery.
citizenvintage is probably Montreal’s grooviest fashion boutique. This video sums it up.
Our lovely and talented intern, Diane Kim, produced this really awesome little video about the shop. We had a blast playing dress up with all her friends who modeled for the video!
Camera: Craig Knox
Camera & Edit: Matthew Oppenheimer (of The Breezes)
Music: “Rawnald Gregory Erickson the Second” by StarfuckerAnd a special thanks to Hajia Soori, Safia Soori and all the lovely models that made this project possible.
Lovely young femme canadienne posing at McGill. Photo by Sean Vadaru and published by empressofhell
The most FIERCE arrival in Montreal EVER.
Reblogged from noflowershere:
“Some shots I took of Roxanne and Alex on the Jacques Cartier bridge last week.”
Some stylish Quebec gentlemen. On kiffe.
Reblogged from mamytall, who said ”It’s Not About SWAGG, It’s About How We Like To Dress.”